We've all heard the expression "email marketing is dead," but I don't think it's true. Despite the fact that numerous marketing technologies have swiftly progressed, email marketing remains a viable technique. It's hardly unexpected, given that email will be used by 4.03 billion people worldwide by 2021*. No other platform comes close to this potential reach.
One of the most significant problems with email marketing is that the majority of communications go unopened.
Getting your target audience to read your emails is notoriously tough, but there are several strategies you can use to increase potential interaction. One of the most important ways? Creating a catchy topic line.
